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Social Media

Social Media has the power to connect you with targeted audiences. Twitter®, Facebook®, YouTube®, LinkedIn® and others can help keep your audience informed with up-to-the-minute details about your participation at the MT Series events. 

What Social Media Sites Should I Use?

Twitter – Post updates about your company, new products, special offers and more. Use #WESTEC, #EASTEC, #SOUTHTEC or #HOUSTEX or retweet @WESTEC, @EASTEC, @SOUTHTEC or @HOUSTEX

Facebook – Announce your plans to exhibit at WESTEC, EASTEC, SOUTHTEC or HOUSTEX. Engage with attendees before and after the event.

YouTube – Use video to connect with your customers.

LinkedIn – Develop relationships with customers and prospects.

What Should I Post to Social Media Sites?

Below are several examples of what you can post to social media to promote your booth, new products, features, and more! Copy and paste the below posts to your social media account – be sure to replace what’s in parenthesis with your booth # or company name.

WT Sample Social Posts
We’re exhibiting at #WESTEC2021! Will we see you there? Register through our landing page and save $50! [Insert landing page link here]

Join us at WESTEC 2021 – Where the art of invention creates industry transformation! [Insert landing page link here]

Save $50 on your WESTEC 2021 registration today by signing up here: [Insert landing page link here]

ET Sample Social Posts
We’re exhibiting at #EASTEC2021! Will we see you there? Register through our landing page and save $50! [Insert landing page link here]

Join us at EASTEC 2021 – Where the art of invention creates industry transformation! [Insert landing page link here]

Save $50 on your EASTEC 2021 registration today by signing up here: [Insert landing page link here]

HT Sample Social Posts
We’re exhibiting at #HOUSTEX2021! Will we see you there? Register through our landing page and save $50! [Insert landing page link here]

Join us at HOUSTEX 2021 – Where the art of invention creates industry transformation! [Insert landing page link here]

Save $50 on your HOUSTEX 2021 registration today by signing up here: [Insert landing page link here]

ST Sample Social Posts
We’re exhibiting at #SOUTHTEC2021! Will we see you there? Register through our landing page and save $50! [Insert landing page link here]

Join us at SOUTHTEC 2021 – Where the art of invention creates industry transformation! [Insert landinpage link here]

Save $50 on your SOUTHTEC 2021 registration today by signing up here: [Insert landing page link here]

If you have a question about social media or would like to receive your special registration link for social media, please contact Amanda Krigner at akrigner@sme.org.

Social Media Advertising

Social media advertising is a great way for you to reach your audience. It’s incredibly cost effective and can work with any budget. You’ll want to make sure you’re targeting the correct audience for your company.

Twitter:
Use an image that includes the event logo and your company logo, or you can use a product photo.

Copy example: Join us at @(YOUR EVENT) this year! We’ll be in booth # ___.

For this ad, you’d want to target specific job titles, companies, or locations. And be sure to link back to your personalized event landing page!

Facebook:
Use an image that includes the EVENT logo and your company logo, or you can use a product photo. Make sure the photo copy is no more than 20%, or Facebook will not approve your ad. You may also choose to do a carousel ad, in which you can feature multiple photos with multiple descriptions. Keep it short and simple!

For this ad, you’d want to target specific job titles, companies, or locations. And be sure to link back to your personalized event landing page!

There are many resources available to you for social media advertising. Below is an article we thought would be helpful.

14 Tips To Incorporate Social Media Into Event Marketing
Article originally published on MarketingLand.com by Tim Carter, March 5, 2015

Social media and event marketing are like peanut butter and jelly — they are great together.

In this digital age, any business not integrating social media marketing into their trade show presence is losing business to their competitors. Social media is an essential marketing channel for event marketers — I don’t know about you, but I can’t eat a plain peanut butter sandwich.

Following are ideas for using social media before, during and after your event to connect with prospects, deepen relationships with customers, and attract the trade show attendees to your booth.

Generate Pre-Show Buzz

  1. Event Hashtags. Use the trade show’s Twitter hashtag. These days, many trade shows and events create a hashtag for the show. Connect with the people who are using that hashtag. Integrate the hashtag into your tweets to promote that you’ll be at the show. Be an active participant in conversations surrounding the hashtag.
  2. Company Hashtag. Create a hashtag specific to your company or campaign. Got a contest going on or have a special event? Hashtags are a great way to get visibility leading up to the show in conjunction with the trade show event hashtag.